They've recently opened up their doors to London, selling all the mainline Underground shoes, as well as collaborations and styles which aren't available anywhere else in the world.
This follows on from a hugely successful 12 months, with collaborations with Mugler, b store, Ashish and Sibling in recent seasons as well as being stocked internationally in over 40 countries including Hong Kong, Japan, Australia and the US.
If you're about in central check it out, it's right behind Soho, 8 Berwick street.
+BONUS+
They stock Cassette Playa
That man kept staring at us, it had to be done.
Ethical Fashion Exhibition
Kota invited us the day before to visit his friend's opening of the Secori gallery which is a normal gallery that only began last year. Creating a platform for designers to showcase their work, while building a connection between the audience sharing interests and knowledge.
The model looks like a final fantasy character in real life. Stunning~
The curator Shinya is so bloody funny!
When you get the chance to check out Secori gallery make sure to have a chat with him, you won't be dissapointed.
Manko = beef flaps~
Got a bit carried away with the editing nearer to the end, but i hope you enjoyed it 8D
Pretty much stole all of Joels pictures for this post~
Anywho, on the 20th of June me and the crew were invited to the re-launch of Primitive London which unveiled their latest collaboration with Nadir Tejani: TEN.
For many of who don't know about Primitive London they're composed by the lovely Lui Nemeth and Andrew Grune.
'Primitive London is a network of underground designers, artists and musicians that collaborate to create fashion, art, events and parties around the world. Dissolving the line between fashion and art, Primitive is an ever-evolving phenomenon promising the customer the leading edge.'
Currently stocking: Ambush, Ava Catherside, Balmung, Banzai, Cassette Playa, Cottweiler, Nano Aoshima, Primitive, Underground Shoes and many more to come in the future~
This collection has drawn it's inspiration from the geometrical Primitive logo, each piece in the collection's number of pattern pieces corresponds to it's place in the collection; for example #1 Hat is built from 1 part of the logo and #10 Coat is built all 10 parts of the logo.
The fashionisto has written a good entry on their collaboration including pictures of the 10 piece collection.
'disk' bag -Banzai / 'bra' backpack - Joseph Nigoghossian
Ambush
Nano Aoshima
A Range of Underground Shoes
I got the chance to meet such amazing people while sipping on tasty Sangria Lui made all night.
Badmans on road, don't watch! I miss Joel so much ;A;
Although, London is seen as one of the fashion capitals, it can't compare to Tokyo. We may have alot of praised upon designers, however, a lot of them are not as known. Camden's lost it's unique vintage shops, punk's that used to stud their jackets in the streets, it's all just a tourist attraction with shops copying each other, people have lost their passion for fashion that they truly love (We still have Happy Shack though 8D) we're missing unique cult stores. There're so many amazing underground designers out there that deserve to be noticed, we need cool boutiques like Fake Tokyo or DOG. (sorry for the little rant) I'm so happy we have Primitive London, it's a start <3
I don't know why i've left this post hovering in the drafts for such a long time. I have been pretty busy lately, i'm currently gaining some work experience as a trend forecaster (fashion psychic) and next week I'll be hopping into an architects office to have a taste of that sectre too~
So the time has finally come for the world to recognise menswear designers as this year was the debut of London collection Mens. I'm so happy about this, i'm a very big fan of menswear/unisex. Thanks to this showcase i've been exposed to even more drool worthy collections <3
*LIVE MODELS**LIVE FITTIES**LIVE EYECANDY*
~Right up in your face and ting~
We got invites/tickets to go see Alex Mattson and Cassette Playa when actually we didn't even need one, you could just freely walk in and out, all that hassle about the timing for nothing. (on the cards the time overlapped and we were all worried, all the show's ended up being really short)
CASSETTE_PLAYA_SS13
B L O O D_R I T E S
The video's intense, showing the scarification rituals in Papua New Guinea, kayapo body art in Amazonia and UK teen rites. The Amazonian and British culture so different in a number of similar ways. Very adreneline rushing, love it!
Some of the images used are a bit graphic, but man up and just watch it!
The song used is so good too!
i-D wrote an interesting piece on it, and our picture was posted alongside it. Ohohohooo~
Forever a happy powerbabe!
After talking to Carri we all attempted to fit in this neverending lift which went on every floor except the one we wanted, squashed with another 3 fashionable guys~
2 of which somehow ended up hanging out with us for the whole day. Kota Okuda (you may have seen his picture from LFW all over tumblr here and Taka his friend.
After a short McD's break we headed off to see a bunch of other installations all under one roof. The Carlton gardens, it's right next to St.James Park and it absolutely stunning inside, so grand~
We were welcomed by packed lunches and wraps. ......
Me so happy
CRAIG_GREEN
WILLIAM_RICHARD_GREEN
ASTRID_ANDERSON
This collection was one of my favourites. The bold pastel blues and neon greens certainly makes a bold statement, but with the black detailing they're brought back to casual wear so it's much easier to pull off.
I need to get my hands on some of this collections.
Men in lace, YES!!! (Plus it's in neon, bonus+)
T.LIPOP
Drawing inspiration from Mexican culture, in a clash between the classical Mexican technical cuts and the attitude of the west coast American Mexican Cholo movement.
Lipop has used vibrant, bold colours Minimimal yett the seams, cutting techniques stand in contrast as complex, a lovely mix. 'Less is more aesthetic'/
SHAUN_SAMSON
KIT_NEALE
'One fing'n'annuvva'
The models were meant to have a 'post rave' feel with sweaty looking skin, and 'DIY' hair. no idea why? But it
YONUS_AND_ELIZA
Amazing, just amazing. Seeing it in the pictures don't justify just how amazing these pieces were.
#1 Fan as soon as i laid my eyes on these beauties.
With sponsorship from swarovski elements making a futuristic ad mythical headpiece.
Their signature style is something like a dark avant-garde, with a fantastical edge, giving the collection a wholly British air of both nostalgia and rebellion, overall such exquisite artwork.
As much as i love the pieces, just to add the fairy dust on top, it;s all made in London. MA PEOPLE!
A group of 4 very fashionable Japanese men were roaming the floors leaving sparkles of awesomeness as they'd walk past us.
We encountered each other a few times and every time we did they'd smile (and stare in awe), or say "hi", they were lovely! I want them~
If you don't know they work at an amazing brand called GR8 Tokyo, which makes shoes that the guy's rocking~
The lovely man with the stunning blue eyes who kindly let us in gave came out to give us seconds then thirds of these fancy 'POD' packed lunches.
We then skipped to this chinese restaurant behing China town for some DIM SUUUUUUUUUUUUUUM. Best dim sum ever, prawn, duck, bbq'd, sweet chilly, fried, steamed, pancakes....and chicken feet?
Bad Man in duh ChinaTown
So, damn testeeeeh
HALLELUJAH~ Fried custard bun ~HALLELUJAH
Joels lovely weeaboo edit, appreciate the ice-cream!
I took a fair amount of pictures, however, my laptop's decided to retire and isn't allowing me to do anything that i desire. Time for an upgrade!
~I'll update sometime with some other pictures~
