Next Generation || Jessica Au

Not many graduate designers can say they've recieved national recognition and to have been shortlisted for the River Island fashion awards Fashion week, well JESSICA AU CAN!!!
Middlesex graduateJessica Au is an East London based designer working in collaboration with VVVintage to create their brand JAU LABEL.
She has worked under labels such as Hussein Chalayan, Puma, Michelle Lowe Holder and Nigel Cabourne.

In 2010 she broke into the East London fashion scene with her SS11 menswear.

They've recently collaborated with VVVintage to launh her SS13 collection which has already sold out at Somerset House London Fashion week this September 2013.

"Jessica Au restructures menswear, showcasing her skill and precision through cut out fabrications and layers of texture producing an unusual take on urban sportswear. Overlaying harsh mesh on delicate sheer printed fabrics a combination not usually associated with menswear. Jessica has multiple decorative textural elements within her designs, something often neglected when it comes to menswear, due to the prominent concentration and demand for cut and structure."

I'm exited to see the future of what Jessica has to offer in the future. She's definitely one to watch!

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νέον // SPRING SUMMER 2013 // νέον

Neon (Greek νέον (neon) meaning "new one"). Au's recent infatuation with Die Antwoord's "Zef Style" and the wave of neo-trash movement set her mind to work on her first womenswear and menswear collection that would focus on merging Japanese street style with stripper influences such as Brooke Candy.

Combining her obsession with illustration and her curiosity surrounding intricate artistic concepts allows Jessica Au to design with fabrics and aesthetics that have never been seen or used before.
She has redefined what it means to be ' One To Watch', as she begins to restructure the path of a traditional fashion designer's career during fashion's most sought after month.

This year alone Au's collection has been housed in Japan's TEKNOPOLICE alongside massive underground labels such as Kokontozai, the iconic Philip Treacy, and many of today's most sought after designers. Her London based stockists include: 123 Bethnal green road alongside Dr.Noki and William R Green and Shop 172 on Brick Lane.

Press  Enquiries:
Press@Jessica-Au.com

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Jessica Au. Jessica Au. Jessica Au. Jessica Au. Jessica Au.

 

Remember that name

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I was able to ask the lovely Jessica some questions, so enjoy~

•  What type of people do you see rocking Jessica Au garments?

The JAU Label supporter is someone who has an appreciation for innovative, unusual and fun design.  My customers buy JAU because they need something that is a signature piece which they usually mix with other neutral pieces from other designers, or vintage/high street.  There is a real sense for something fresh and different, and the people who wear JAU like to stand out in their attire, with confidence and comfortability on their side.

• What are your plans for 2013 and beyond?

My plans for 2013 is to focus more on accessories, which I'm so EXCITED about!   I'm also researching into merging chainmail with perspex at the moment for the next collection, so I'm very curious to see where this will take me.  I'm also going to work on some prints so perhaps that will make it into the next collection also.  We also have a few ideas in the pipeline on how to present the next collection.  We're thinking it will be a "guerilla affair".  We're garnering a lot of interest from buyers so the list of stockists is going up, we're also going to open our ASOS JAU LABEL Boutique in the new year, which will sell a lot of one off or limited edition pieces.  Keep your eyes peeled!

• Any advice you would like to give to other fresh designers, whether it be advice on creating a collection or advice on how to expand their collection?

Being a new and young designer is a tough responsibility.  There is a lot to learn and take on.  Trying to balance your creativity with it being a viable product that is desirable for the consumerable market is also a difficult one if your ideas are very whacky or avant garde.  It is finding that fine line between innovation and desirability of an idea that is the most difficult.  Also I think a lot of fresh graduates from university have an unrealistic time frame of how fast it will take to get where they want.  Nothing comes without plenty of hard work.

• I see you've merged Japanese street style influences with your new collection. Any specific style icons or sub-styles that have caught your eye?

I've always been a big fan of the Japanese Street scene, there really is no shame to what they choose to wear.  Such freedom and care free attitude around their fashion could only be decades away from us British people.  I particularly like at the minute, Die Antwoord and Brooke Candy.  Their sense of style is so "freaky" that only a pop star could get away with wearing such things other than in Japan.  For me they are trend setters, with bolshie minds.


 SS13 "Schizolog" Fashion Film.  
This piece was created as a tribute to the memory of Satoshi Kon.

After finding a magic box, Pia is thrown through a series of visual worlds, each fitting with a different outfit. Pia strives through encounters with monsters and clones, will she ever find her way home?

The result of a collaboration between Rob Heppell and designer Jessica Au, inspired by Paprika, Ray Harryhausen and NES Games. The film shows JAU Labels upcycled collection for VVVintage which will be featured at London Fashion Week SS13.

Like her on Facebook
robheppell.com
jessica-au.com/
vvvintage.com/

FAD: Stitching the town Red,White & Blue~

 

Once again, i was given the opportunity to transform into a fashion journalist for FADs 2012 junior awards.

 The theme was 'Great British Design', everyone gathered their inspiration from the V&A, designers and everything that could possibly be British.
Out of over 100 ambitious designers from London and Manchester,  25 finalists were handpicked to showcase their garments on one the closing catwalk shows to London Fashion Week at the Freemason's hall.
The last day of London Fashion Week, and what an honor for these ambitious designers to close it with their hard work

~I stumbled upon a few V.I.P's sitting in the front row~

The lovely boys of Idol Magazine

Guest singer NY

Stylist/Photographer Justin

Red, white and blue were the key colours used, representing the Union Jack flag. 

Hints of tartan, leather and baroque prints representing British culture in all aspects, from Punk to the Victorian era. 

Robyn Yaeng

Hannah Dang

Toyosii Devaghn

 And the winners are.....

 

Serife Niyazi
The black & white leather cropped shirt paired with a pair of beautifully composed high waisted geometrical patterned trousers won the judges over with it's professional and contemporary style.

Award for Commercial Design, Denea Joseph (17)

Award for Creative Pattern Cutting, Toyosi Salvador (17)

 A few special mentions were announced alongside the 3 main winners.
Robyn Yeang, 19, was praised for her amazing fashion illustrations, while Ezoe Robinson, 18, was congratulated for her astounding sketchbook work.

Robyn Yeang's illustration

Off to the after party we went. 
Mingling over a few cups of pimm's, congratulating finalists over a few naughty treats. 
Thank you FAD, keep doing what you do!

 Congratulations to everyone who won and to everyone who got as far as their garments walking down a catwalk. I hope everyone has come out learning at least one new thing and carries it with them into the future~

The amazing Sinatra brothers assembled their clips to  compose a summary of the finale with the aid of FADs guest singer NY.

A special thank you to all these amazing people:

~In order of the show~

Hannah Dang, Kai Boardman, Stephanie Perucho, Toyosi Salvador, Robyn Yeang,

Hannah Durman, Eva Blessing Onyuelo, Annabel McLeod, Maria Herrera, Denea Joseph,

Shermmaine Telan, Angelica Tatham, Anita Arthur, Alex Lindsay, Natalya Pankevych,

Ezoe Robinson, Whitney Abayomi, Toni-Louise Parker, Emma Lewin, Gabriella Adach,

Rachel Gore, Megan Templeton-Roberts, Serife Niyazi, Farah Firooz Azerbayjani, Sharon Mwangi

Kokontozai

 KOKONTOZAI - ‘From here to then’
(Picture heavy)

These designers fell from heaven,seriously. Their designs are so God-like, perfection i tell you!!! 

If you don't know about KTZ then shame on you let me fill you in~

KTZ is a collaboration between Koji Maruyama, Sasko Bezovski and Marjan Pejoski. Koji is Japanese. Sasko and Majan are both from Macedonia. Marjan and Koji studied fashion design at Central Saint Martins while Sasa was studying architecture. They are the business minds that stand behind the retail network of cult stores ‘Kokon to Zai’, combinging music and fashion, based in London and Paris. The ‘Three Musketeers’ perfected the art of unisex designs

"Dark mysticism meets colourful sensuality in KTZ's new collection, inspired by gowns of Russian monks and 80s New Romantics, sparkling astrological symbols transform into playful polka dots printed on unisex silhouettes.

 The collection is all about mystery and adventure brought to life with big columes, flowing lines and playful prints."

-KTZ

Now make sure you have a tissue or a bucket near you 'cause i know for a fact you're 'gonna drool!

Pictures from the catwalk at London fashion week

KTZ is not only a brand i love but is a brand that gives me inspiration and motivation to make clothes that stands out, that allows people to wonder "what cool ass brand is that?" 

KTZ will never cease to dissapoint me!!!

✭~ Thank you for reading, hope you enjoyed it ~✭

London Fashion Week

Yesterday, me, Dodo and Siqi decided to go fap over drool worthy fashion at Somerset house for London Fashion Week.

 It was really surprising how many people took pictures of us, there were quite a few creepy photographers who pop out of no where and snap away, i'm dreading the day i see those pics, i know for a fact i pulled the most herpty derpty faces!

In the midst of our fashion orgy's we got noticed by someone.....not JUST someone.....Carri Mundane of CASSETE PLAYA noticed us!!! Shethen later asked to take a picture of us and tweeted it GIGGIDY GIGGIDY GOOOOO *o*

"Met these mini powerbabes outside the BFC showspace ♥ "

As soon as she hovered away to do important fashion stuff, these 2 fitties approached us and invited us to join them inside the Cheap Monday party van!!! This was their way of somehow promoting the new shop which recently opened up in Carnaby street on Friday. It was proper groovy inside, quite similar to the mystery van in scooby doo!

The Cheap Monday party van

We then decided to run away as soon as everyone hopped off for a faggy fag fag. Of course, instinctively we ran to Seoul Bakery to eat some yummy korean food!

Roppoki- spiky ramyun, rice cakes, boiled egg & fish cakes

Gimbap - basically, koreans version of sushi

Seafood pancake

Finaly, i'll guide you through a little outfit rundown of the 'POWERBABES' ;D

Dodo

Hoodie - KTZ
Bra - Primarni (you dun kno)
Skirt - Rose Melody
Trainers - Jeremy Scott for Adidas

Siqi

Dress - KTZ X CASSETE PLAYA
Heels - Unif, hellbounds

Tryna look all cool for duh cameraaa

Jacket - Mjm, Makin jan ma
Jumper - Adidas originals
Skirt - H&M
Knee highs - Ebay
Trainers - Supra




✭~ Thank you for reading, hope you enjoyed it ~✭