Pretty much stole all of Joels pictures for this post~
Anywho, on the 20th of June me and the crew were invited to the re-launch of Primitive London which unveiled their latest collaboration with Nadir Tejani: TEN.
For many of who don't know about Primitive London they're composed by the lovely Lui Nemeth and Andrew Grune.
'Primitive London is a network of underground designers, artists and musicians that collaborate to create fashion, art, events and parties around the world. Dissolving the line between fashion and art, Primitive is an ever-evolving phenomenon promising the customer the leading edge.'
Currently stocking: Ambush, Ava Catherside, Balmung, Banzai, Cassette Playa, Cottweiler, Nano Aoshima, Primitive, Underground Shoes and many more to come in the future~
This collection has drawn it's inspiration from the geometrical Primitive logo, each piece in the collection's number of pattern pieces corresponds to it's place in the collection; for example #1 Hat is built from 1 part of the logo and #10 Coat is built all 10 parts of the logo.
Ten has brought together the two brands ethos: simplicity, functionality and community. Success~!
|Shark jaw sunglasses - Ilil / Tassle necklace - Cottweiler / Cassette Playa tees|
|'disk' bag -Banzai / 'bra' backpack - Joseph Nigoghossian|
|A Range of Underground Shoes|